Roland Dransfield appointed to Embankment scheme

Integrated PR and marketing agency, Roland Dransfield, has been appointed by Ask Real Estate Limited, and its joint venture partners, Carillion and Tristan Capital Partners, to market the Embankment regeneration scheme at the heart of Manchester. 

Due for practical completion in August 2016, Roland Dransfield will deliver PR, marketing and social media for this extensive regeneration project which will see a vibrant new residential, retail and business destination delivered right at the core of the city region.  

Work has already started on the first phase which is the construction of 101 Embankment, a nine storey building which will deliver 160,000 sq. ft. of Grade A office space and an undercroft 442 space car park pre-let to Q-Park.

On behalf of Ask, the agency is also continuing to deliver a PR campaign for the landmark First Street scheme following its recent disposal to real estate investment company, PATRIZIA. The leisure phase of First Street launched in May with the opening of HOME, Melia INNSIDE Hotel and Q-Park. The next phase of development at First Street will be a 170,000 sq. ft. office building which Roland Dransfield will help to market. 

Lisa Morton, managing director of Roland Dransfield said: “Embankment is a crucial part of the wider regeneration project around Victoria station and Manchester Cathedral and is already attracting significant interest from national operators looking to find a base in the most well-connected part of the city centre. We’re looking forward to continuing our working relationship with Ask and its JV partners on this important scheme, and delivering a strategy for First Street as it enters the next phase under new ownership.”